LinkedIn is the social media platform most of us have been sleeping on, but it offers many rewards once you know how to use it. As I said in this week's blog, "You can buy your flowers"; that's where all the change makers and CEOs live.
Here are THE FIVE EASY STEPS I took to go from 250 to 1000 followers in less than a year by being active on LinkedIn for 30 minutes per day:
1) Create a LinkedIn profile. Make sure your profile picture is professional and clear. Write a brief but engaging summary of your professional experiences and the skills or services you offer. Include keywords in your summary, like legal secretary, videographer, etc., so that people looking for those services can easily find you.
2) Post engaging and valuable content. This is LinkedIn. Cute pictures and philosophical statements we have heard before will only take you so far. You need to showcase your knowledge. Before posting on LinkedIn or any social media platforms you use professionally, ask yourself: "If you were an outsider, would you want to know more about this person or their services?" Every post can either bring you closer or further from your professional and financial goals.
Always add a CTA (call to action) to encourage the readers to react to your post. It can be: "Do you agree with my position?" "If you agree, drop me a 100% in the comment", "Like and Share if you enjoy this post", "Do you have any questions?" Always add the CTA at the end of your post. Why? Because people are busy multitasking, so they probably glanced at your caption, but once you add a CTA, it makes them want to pause and take a second look. GAME!!!! :-)
3) Engage with others!!! Instagram, Facebook, LinkedIn, etc. are called social media platforms for a reason. They want us to be social with each other. Don't just read and sometimes "like" a post. No!!! They want you to engage with that post as you would if conversing with that person.
Imagine you are on the phone or sitting across from someone, and all that person does while you're talking is look at you or nod their head, but never say a word. That would feel weird after a while. Right??? Well, that's the vibe you give to the algorithm. Plus, if you want people to interact with your posts, you need to interact with theirs. Be GENUINE in your comment and give value by sharing your interpretation of what the author said, or why you agree or disagree.
4) Post around the same time every day or every other day, whatever you are comfortable with. Don't post in the morning on Monday, then post at night on Wednesday, then in the afternoon on Friday. You must build a routine that works for you, so your potential followers can know when to expect your post. Everyone who follows me on Instagram knows I post between 8:30 - 9:30 am and in the afternoon between 6:00 and 7:00 PM. A couple of times, I have posted outside of my regular time; guess what? LOW ENGAGEMENT :-( Because my followers came in at my usual posting time and didn't find me, they left.
Additionally, spend at least 15-30 minutes interacting with other accounts before or after you post. Don't post and ghost. The algorithm will not show your post to as many people because it will realize you are not interacting with others. But if you are consistent in your routine and interact with others, the algorithm will reward your effort. Just be patient. Rome wasn't built in one day :-)
5) Join LinkedIn Groups that share similar interests. Not only will you connect and interact with other professionals who might teach you a thing or two, but you can also share the same post from your page on all those different groups and increase your visibility.
Let me know in the Comment if this was valuable and if you will implement it. BTW, you can link with me on LinkedIn so I can be among your first cheerleaders- WHOOP WHOOP!!!